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Saturday, 11 May 2013

cultural context ,,

Language is such a complex system within a community, but if we believe language alone to be our primary means of communicating with others.


In order for a language and culture to be high-context, the contextual background must be known and shared by the people speaking to each other. As a result, a highly homogeneous culture (perhaps more ethnically uniform) is more likely to be ‘high-context’ than one that is heterogeneous.Therefore, they are rely less on message but face to face! The largest purpose of them is to BUILD THE RELATIONSHIP BETWEEN ONE AND ANOTHER.

In the contrast ,the low context is more on message! Between, they are less on ways to convey meaning. The purpose of them is to exchange information effectively.


The table above shown

Cultural dimension South Korea

Power distance                60 High
Individualism                    18 Low
Masculinity                       39 Medium
Uncertainty avoidance      85 High
Long-term orientation       71 High


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